What is it about social media that turns us so easily into converts and addicts?This is not a difficult question to answer, really. It is immediate; it provides a sense of control and participation; and it allows for quick self-expression. In short, it makes us feel important and engaged – logged in. What’s more, you are quickly convinced that holdouts – those who continue to resist using social media – are going to lose out.Of course, the affordability is key...
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is the Executive Director of Penang Institute. His latest book is Signals in the Noise: Notes on Penang, Malaysia and the World (Singapore: Faction Press) Homepage: wikibeng.com.