Embracing the Joy of Having Toys

By Cheah Mi Chelle

May 2024 FEATURE
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Kenny P’ng Chun Loon (left) and Law Lih Pyng (right) strive to provide impeccable service for their loyal customers at Liberty Toys, having officially been in operation since 2017.
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AS KIDS NOWADAYS gravitate towards tablets and gadgets, the toy market is being kept afloat mostly by adults. According to data from NPD Group, a huge number of adults spend their disposable income on toys, figurines and other collectibles. [1]Toy and figurine collecting is a happy pastime for some, much like stamp and coin collecting. There are many reasons why adults immerse themselves in the hobby: escapism, nostalgia, psychological healing, or seeking a sense of community, among others.I collect robot...

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References
  • [1] https://www.cnbc.com/2022/12/19/kidults-biggest-sales-driver-toyindustry.html
Cheah Mi Chelle

is a copywriter and a Bachelor’s and Master's graduate in English and Related Literature. A huge fan of sentient robot fiction, she loves volunteering with children and is interested in various topics such as the study of emotions, embodiment, and the relationship between image and text, particularly in comics and graphic novels.


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