In the age of speedy technological innovations, thinking up names for totally new things that are not created by Mother Nature but by this innovative ape we call Man has been an exciting process. The “telephone”, the “telegram” and the “television” are some easy cases in point.Some creations are tied so closely to the maker that the brand and the product become synonymous – at least in certain contexts. I remember thinking that Colgate and toothpaste were the same thing....
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is the Executive Director of Penang Institute. His latest book is Signals in the Noise: Notes on Penang, Malaysia and the World (Singapore: Faction Press) Homepage: wikibeng.com.